Articles can be found from a variety of sources. In this section, you'll find suggested journals, magazines, and databases that contain information about marketing subjects.
Databases provide access to articles from hundreds of publications, often through a subscription service. The library has access to many great databases that can help you with your research.
Search for articles and other resources related to your area of study in a variety of databases through EBSCOhost.
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.
Provides insight into external key drivers, which include exchange rates, commodity prices, interest rates, weather conditions, consumer attitudes, demographics and many more.
IBISWorld is a great tool to access and understand market research information and business environment profiles. It provides independent research on hundreds of industries in Canada and the United States, and organizes it into statistics, analyses, forecasts, major industry participants, and more.
The journals and magazines listed below are specifically related to marketing and related subject areas. Some provide full-text access, while others will require you to request access through the Assiniboine Library.
